KidStrong equips kids with confidence, strength, and leadership skills through science-based training programs. As the brand expanded, we tested materials and developed content to improve user engagement, leading to enhanced clarity in marketing and delivery and reducing member churn by 8% across all centers in just two months.

A suite of assets was developed spanning advertising, concept development, print, and branded environments. This iterative approach ensured consistency while allowing flexibility to refine messaging and engagement strategies. Through strategic design and clear communication, KidStrong strengthened its presence, reaching more families in meaningful and impactful ways.