Modern Apprenticeship

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MAP

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Modern Apprenticeship \ MAP \

Building Pathways to Career Success

Modern Apprenticeship (MAP)

Higher Education

Storytelling & Tone of Voice
Campaign Production
Brand Strategy
Visual Identity
UX & UI Design

Client

Industry

Services

MAP (Modern Apprenticeship) is an Indiana State program that helps high school students gain real-world career experience in their chosen fields. Using an interactive website, students can explore various career paths. To counter the misconception that apprenticeships are limited to certain jobs, a targeted campaign was developed to raise awareness and shift parents' perceptions about the diverse opportunities available.

Deliverables included a brand strategy, an interactive infographic, website, mailers, school presentations, and social media content. The campaign successfully dispelled myths and encouraged students to take charge of their futures.

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