MAP (Modern Apprenticeship) is an Indiana State program that helps high school students gain real-world career experience in their chosen fields. Using an interactive website, students can explore various career paths. To counter the misconception that apprenticeships are limited to certain jobs, a targeted campaign was developed to raise awareness and shift parents' perceptions about the diverse opportunities available.

Deliverables included a brand strategy, an interactive infographic, website, mailers, school presentations, and social media content. The campaign successfully dispelled myths and encouraged students to take charge of their futures.