Salesforce launched a global advertising campaign aimed at effectively engaging with the public sector, which is a crucial audience for their business. They developed tailored strategies for each region, using unique illustrations, language, and motion graphics to create meaningful connections. The campaign focused on clearly communicating Salesforce's value proposition through region-specific assets that resonated with audiences.

The final deliverables included motion graphics, display ads, outdoor advertising, social media graphics, illustrations, images, and translated content, reaching audiences across five countries.